#FollowFenuHealth - Next Generation Founders in Focus. Annie Madden Founder FenuHealth.

Kate and Annie Madden

Founders FenuHealth

Annie Madden founded FenuHealth, a global enterprise that produces natural feed for horses to reduce the risk of gastric ulcers with her sister Kate.

It all began in 2015 when sisters Kate and Annie Madden, then aged 14 and 13 respectively, worked together on a winning project for the BT Young Scientist. FenuHealth received support from Meath County Council, Horse Racing Ireland, Enterprise Ireland, Local Enterprise Offices of Dublin & Meath and BT.

This support allowed FenuHealth attend Equitana, the world’s biggest equestrian trade fair, in Germany. While at Equitana the FenuHealth team introduced their branded feed utilising their own specially blended formula.

Annie recalls: “At Equitana, we established some key contacts and we got the opportunity to meet distributors from around the world. On the first day, people were not taking us seriously because of our age but by the third day, they were lining up to talk to us about the product.”

Kate explains where she and Annie saw the market opportunity: “Humans only produce acid when we eat. Horses’ stomachs produce acid all the time. Stomach issues are an almost universal problem affecting racehorses, sport horses and ponies in the field. It’s estimated that 90% of racehorses have stomach / gastric problems.

“Our product, which is 100% natural can be fed to a racehorse right up to, and on, the day of a race.”

Now, with a 92% re-order rate and an expanding line of unique products, the business is growing from strength to strength. FenuHealth now sells into 15 countries and clients include five Royal families. 

Learn more about Annie and her journey on March 23rd.

Follow FenuHealth on Twitter.