#Followboey+becci

Meet Lisa McLaughlin, founder of boey + becci and a participant in the SheGenerate program. With a deep passion for sustainability and a background in design, she's on a mission to revolutionise organic baby and children's fashion. Lisa's journey is about resilience and creativity, bringing eco-friendly products to families while championing ethical business practices. Joining AwakenHub has empowered her vision for boey + becci, propelling her towards sustainable success. With her mantra: Innovate, Advocate, Thrive, Lisa is unstoppable in her quest to make a difference.

To get us started - how would you describe yourself in 6 words or less?
Innovative, Passionate about Sustainability, Resilient, Fun-loving

What prompted you to start your business?
In 2021, fuelled by a genuine passion for sustainable design, I embarked on exploring the possibility of launching my own business while juggling a full-time job, and boey + becci was born. Our organic baby and children's brand was inspired by the births of 6 beautiful babies in our family, focusing on sustainability and longevity in products.

Tell us a little bit more about you?
In 2016, I left my job in the NICS after 20 years to follow my passion for design. I studied Fashion & Textiles, and in my spare time, I explore other creative activities like dog walking and enjoying nature along the Wild Atlantic Way.

Fill us in on your female founder journey.
The journey of being a sole founder while balancing part-time work has its challenges, but it's incredibly rewarding. Every day is a learning experience, and connecting with supportive networks of women has been invaluable. Access to funding and maintaining work-life balance are ongoing challenges.

How did you hear about AwakenHub and what prompted you to apply for SheGenerate?
I heard about AwakenHub from established female founders in the Derry area. I applied for SheGenerate to access resources tailored to female entrepreneurs, hoping to develop my business in areas like investment and scaling, while connecting with like-minded women.

What have you gotten out of the SheGenerate process?
Through SheGenerate, I've gained valuable resources, mentorship, and insights into the unique challenges faced by women in business. It's increased my visibility, networking opportunities, and confidence in my entrepreneurial journey.

What does success look like to you in 12 months and in 5 years?
In 12 months, success means a thriving and sustainable business with strong brand recognition and customer loyalty. In 5 years, I envision boey + becci as a leader in ethical and eco-friendly fashion, making a positive impact on the environment.

Now that you have the community's attention, what can we do for you?
I'm seeking recommendations for sustainable manufacturing in Ireland to further enhance the eco-friendly ethos of boey + becci.

As a founder, what are your non-negotiables?
Non-negotiables for me include diversity & inclusion, equal opportunities, work-life balance, environmental sustainability, and ethical business practices. I live by the phrases: "Courage is not the absence of fear, but the triumph over it" - Nelson Mandela and "Because a thing seems difficult for you, do not think it impossible" - Marcus Aurelius.

Six words to live by:
Embrace change, live unconditionally, be kind.

With special thanks to our SheGen3.0 Partners for making the programme possible - Taylor Wessing Ireland, Catalyst NI, British Business Bank and Ulster Bank Northern Ireland.

#Followboey+becci

https://www.boeyandbecci.com/

https://www.instagram.com/boeyandbecci/?hl=en

https://www.linkedin.com/in/lisa-mclaughlin-91718a39/?originalSubdomain=ie

https://www.facebook.com/boeyandbecci/

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Setting Up - Workshop 1: AwakenHub Legal Series Journey Map with Taylor Wessing Ireland