The Art of storytelling in business with Sonia Deasy and Grainne Dwyer.

We were delighted to have Sonia Deasy of Pestle and Mortar and Grainne Dwyer of Stori Creative with us on Monday, October 12th to discuss the finer points of storytelling in business.

The conversation with Sonia was wide-ranging, it covered how to tell your authentic story, the importance of a considered brand identity, growing a cult beauty brand by word of mouth and selling out on QVC in 7 minutes. Yes, 7 minutes.

Grainne described her career journey from Ludgate Hub in Cork to starting her own company. How an interview with Kitty, then aged 85, put Stori on the map. And how having a knack for marketing and being fearless in her ask, helped develop a unique profile and tone of voice in the industry.

A question and answer session followed led by AwakenHub cofunder Sinead Crowley. So many great tips and fantastic insights; all while being true to yourself and getting on with the job!

Inspirational.

As always, continue the conversation over on Twitter @AwakenHub and follow #awakenhubchat to meet fellow community members.

See you all November 10th, for our next webinar.